Tourism has always been a key economic driver for the state of Johor. From the urban edge of Johor Bahru and the outlet shopping complex and theme parks of the Iskandar Malaysia region to tropical getaways such as Tioman Island and the forest of Endau-Rompin, Johor offers a variety of unique experiences for tourists. These unique local characteristics and heritage reinforced Johor’s status as the Southern tourist gateway destination city of Malaysia.

Senai International Airport

was the fastest growing airport in Malaysia in 2013 and one of the fastest-growing in Asia, with 44% growth from 2012.

3.9m tourists in one year

The number of visitors to the state has been rising steadily since 2012, when Johor recorded 3.9 million tourists.

105 hotels, 13,381 rooms

As of the end of 2015, Johor had 105 hotels – ranging from one- to five-stars – offering 13,381 rooms.

12.8% growth in Tourism

The tourism sector in Johor continues to grow with the state recording an increase of 12.8% in arrivals in the first six months of 2015. Between January and June 2015, Johor recorded 3.2 million tourists compared to 2.8 million within the same period in 2014.

The major beachfront development in the state is now focused on Desaru in the far southeast, which is now accessible through a highway from Johor Bahru. Themed Attractions Resorts & Hotels, an investment company that is part of Khazanah Nasional, is spearheading the development, called Desaru Coast, and is set to include luxury hotels, retail and lifestyle centres, and a water adventure park. The first hotels are expected to open sometime in 2017.

Tourism Investment Opportunities in Johor
  • Theme parks and family entertainment centres
  • History, heritage, arts and culture
  • Eco-tourism and homestays
  • Food, dining and shopping
  • Outdoor activities, events and recreational tourism
  • Health and wellness tourism
  • MICE and accommodation