The creative industry is envisioned as a new catalytic industry for the state of Johor. The industry began modestly in 2010 and was dominated mainly by ICT companies unrelated to multimedia content development. However, the creative industry took a major stride in 2014 with the opening of Pinewood Iskandar Malaysia Studios. In addition to multimedia content development, the industry also includes creative arts such as fashion design, art decorations, and creative publishing. The industry presents new and exciting opportunities for Johor to transform itself into a high-income value adding and innovative economy. The industry is also expected to create a huge multiplier effect as it requires the support of SMEs to provide ancillary services across the entire value chain in pre-production, production, postproduction, distribution, marketing and consumption.
Creative Investment Opportunities in Johor
|Creative Priority Sub-Sectors||
|Other Promoted Creative
Figure: Creative Industry Value Chain
Source : Iskandar Regional Development Authority